Mimiglyph

Timeline
Areas
Team
Tools
# of weeks/months
Mon 2025 - Dec 2025
Interaction Design, UI/UX, LLM, Prototyping, Probably many more
Or client/collaborators/who its for
Change to something else later if you score a job tbh

Main heading which explains the project overview and its purpose in a succiently written one-sentencer.

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Project Overview

What the project is, why did you make it, what does it help with, what does it do, contextual relevance and details.
🔗 Development Docs
My Contributions
I took on various hats in the design and development of our app. I was primarily responsible for designing the UX/UI flow, visual identity, and branding.

I also contributed to the code development of Errandly's features in SwiftUI, polishing the views and logic, and I designed various marketing artifacts: a cel-animated commercial (see above video) and brand poster (see at the end of case study) conveying our application features.
Social Media

Grow your brand and reach the right audience.

Social media strategy
Post & ad design
Profile setup & branding
Influencer & community outreach
SEO Optimization

Get found faster and rank higher on search engines.

Keyword research & analysis
On-page + technical SEO
High-quality backlinks
Performance tracking & reports
Video Marketing

Tell your story and results through video content.

Promo & brand videos
Social media video ads
Animated explainer videos
YouTube strategy & video SEO
UI/UX Design

Easy to use—focused on flow, clarity, and user goals.

User-first interfaces
Wireframes & prototyping
Mobile + web design
Design systems
Branding & Packaging

Build a brand that people remember-across brand.

Logo & visual identity
Packaging design
Brand voice & messaging
Style guides
Website Design

Crafted websites that look great and work fast.

Modern responsive design
Landing pages & eCommerce
Custom layout & visuals
Conversion-focused UI
Sales pipeline finally working.

“Inbound marketing changed everything. Lead quality went up, costs went down, and our conversions grew 5X in two months.“

Growth that felt effortless.

"The smart funnel optimization brought clarity, focus, & speed. We saw a 40% lift in qualified signups without increasing ad spend."

From flat to thriving.

“Our growth was stagnant until they stepped in. Just two months later, we're rapidly hiring just to keep up with soaring demand.“

We stopped chasing leads.

“Their strategy brought us a steady stream of qualified inbound leads. No more cold outreach. Just real conversations with people ready to buy.”

From stagnant to scaling.

“Before working with them, growth felt like guesswork. Within weeks, we had clarity, better traffic, and a 3.7X increase in demo bookings.”

Finally, marketing that delivers.

“We've tried multiple agencies. This one actually moved the needle. Lower CPC, higher ROI, and a team that truly gets SaaS.”

We saw results with in 30 days.

“Our cost per lead dropped by 60%, and qualified MQLs doubled. It’s the best decision we’ve made for our marketing in years.”

Leads, not just likes.

“ Their inbound marketing changed everything. Lead quality went up, costs went down, and our conversions grew 5X in just two months. “

It’s like they read our minds.

“From content to targeting, everything just clicked. Engagement shot up, and we hit our quarterly sales target two weeks early.”

I. FIRST SECTION

Title of Section

Short description of the section and its materials.

200%
EdTech Breakthrough – More Course Enroll.

We Were Stuck. Then They Stepped in, Fixed Our Funnel, and Nailed The Retargeting.

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How We Work

Our process isn’t complicated—it’s just designed to work. Here's how we turn your vision into reality.

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01
Strategy First

We build a marketing plan that fits your goals. Data, audience insights, and smart targeting.

02
Fast Execution

We launch, test, and optimize in real-time. No delays, just action.

03
Growth & Scale

With a strong base, we scale your reach and turn leads into loyal customers.

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Spending Limits

Set individual limits for each employee to ensure control and manage expenses effectively.
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Expense Tracking

Gain  visibility into employee spending with real-time monitoring & expense reports.
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Account Management

User-friendly online portal to manage your company card program.
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Receipt Capture

Simplify reporting by leveraging our receipt capture feature, no need for manual data entry.
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Features section

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Reflections
🥇  First time UX Hacker

My first design hackathon! It was a rewarding experience to build something from the ground up, and I'm glad I got to participate in a hackathon before graduation, and even be one of the winning ideas. I learned how to deal with uncertainty, since we produced a solution for an open-ended prompt that did not have the constraints of class grading or cut-and-dry specs.

⌛  Task prioritization

Because of the time-constrained nature of a hackathon, our "iron triangle" of scope, time, and cost was crucial. I managed my time between processes: researching, brainstorming, designing, prototyping, writing, and presenting. I also learned what was pivotal in pitching an idea and what parts to flesh out in detail after the event. If this was a longer endeavor, I would have liked to do more qualitative interviews to pinpoint user needs instead of relying on quantitative patterns and intuition.

🧒  Designing for children & a better future

Striking a balance between designing for children and appealing to parents was difficult, and we initially struggled to manage these interests. Our purpose became clearer after I mapped out design values, which made me realize the important of having a solid foundation.

Ultimately, our biggest accomplishment was tackling such an important topic. Although prevention measures are difficult to put into practice, RedLine acts as a starting point in helping detect CSA. In an ideal world, child exploitation should never happen, but we hope our idea can open up channels for parent-child  communication around wellbeing.

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Dev
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Reflection
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