Jiayi Li

4 weeks
October 2022
Creative Direction
Design Systems
Print Design
Jiayi Li, a Paris-based illustrator.
ItsNiceThat, a platform for the creative community.
Adobe Suite (Ps, Ai, Id)

Advised by Kelsey Dusenka.

Jiayi Li is a typography system consisting of a magazine spread and Instagram advertisement concept for an ItsNiceThat feature article.

Jiayi Li Magazine Mockup


Jiayi Li is a Paris-based illustrator who grew up in China living in various big cities (Chongqing, Guangzhou, Huizhou, Shanghai). She studied fine art before pursuing further education in Paris for graphic design. Today, her illustrations are recognized for their culturally relevant elements that prompt sentimental memories.
My Contributions
This case study goes through my process and reflection in creating a design system for her work, namely, designing a magazine spread and an Instagram advertisement around Jiayi Li’s feature in an ItsNiceThat article, which can be read online here.

Please read the case study for this project here.
Telesair, Inc.
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